GORGIE is leaving ~$310K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for GORGIE
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: GORGIE10 gets you 10% off today
Preview Text: Clean energy, 0g sugar, built for you
HERO MODULE
Hero Approach: Direct
H1: Your 10% Off
Subhead: Starts right here
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Welcome to GORGIE. Use code GORGIE10 at checkout for 10% off your first order. It's good for the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where to Start
Best Sellers Variety Pack Try the most-loved flavors before you commit
Sparkling Watermelon Splash Light, refreshing energy with 150mg green tea caffeine
Sparkling Peach Tea Sweet, brewed-tea complexity you'll actually look forward to
Sparkling Tropical Punch Nostalgic fruit punch taste, 0g sugar, no guilt
GORGIE Protein Energy Strawberry Pop. Energy plus protein for a fuller boost
Candy Twist Newest drop; lollipop-meets-clean-energy in a can
2
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Honest question: when did energy drinks become a guy thing?
Because that's what we kept seeing. Neon cans, aggressive branding, ingredients optimized for pre-workout performance. Nothing wrong with any of that. It just wasn't built for us.
So we started over. We went to our community first. Asked what you actually wanted from an energy drink. Not what the market assumed. What you, specifically, wanted.
The answers shaped everything. The flavors. The names. The wellness benefits. Biotin for hair and skin. L-theanine for calm focus instead of jittery energy. Zero sugar, 5 calories, nothing fake.
We wanted something that looks good on your desk and does something real for your body. Not a compromise. Not a "better than nothing" option.
That's GORGIE. And honestly, we're just getting started.
If you have questions about any of the products, just hit reply. I actually read these.
Your 10% off code is GORGIE10. It's valid for the next 14 days. Use it on whatever sounds good to you.
– Amanda
VP of Operations, GORGIE
3
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INBOX MODULE
Subject Line: Ended up rebuilding it from scratch
Preview Text: What's actually inside the can
HERO MODULE
Hero Approach: Curiosity
H1: Not Like the Rest
Subhead: Here's what's different
Cta Button: See the Lineup
MODULE 2: TRANSITION COPY
Most energy drinks were built for the gym wall, not your actual life. GORGIE was built the other way around.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What You Get in Every Can
Infographic: Checklist
- 150mg caffeine from green tea, not synthetic anhydrous. Smoother energy with no harsh crash
- 0g sugar and 5 calories, with no aspartame anywhere on the label
- Biotin included for hair, skin, and nails. Not just a caffeine delivery system
- L-theanine for focused, calm energy instead of wired-and-distracted
- B6 and B12 to support your actual day, not just your workout
- Non-GMO, vegan, and gluten-free across every single SKU
- Flavors and names voted on by the community, not decided in a boardroom
Products Shown
- Best Sellers Variety Pack. The lowest-commitment way to find your flavor
- GORGIE Glow Variety Pack. Hydration and beauty benefits in powder form
- Candy Twist. The newest drop if you want something different
4
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INBOX MODULE
Subject Line: You haven't used GORGIE10 yet
Preview Text: Nine days left before it's gone
HERO MODULE
Hero Approach: Direct
H1: Don't Forget This
Subhead: Your code expires soon
Cta Button: Grab Yours
MODULE 2: TRANSITION COPY
Your 10% off code, GORGIE10, is still active. You've got 9 days left to use it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
Best Sellers Variety Pack The safest first order if you're not sure where to start
Sparkling Watermelon Splash Consistently one of the top sellers, and for good reason
GORGIE Protein Energy Strawberry Pop. Energy plus protein when you need both
Sparkling Peach Tea The one that surprises people who think they won't like it
GORGIE Glow Variety Pack Beauty and hydration in stick packs you can take anywhere
Candy Twist The newest flavor with the fastest fan base
5
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INBOX MODULE
Subject Line: 0g sugar, 0 synthetic caffeine, 5 calories
Preview Text: A side-by-side worth seeing
HERO MODULE
Hero Approach: Question
H1: Is Your Drink Worth It
Subhead: Compare before you decide
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most energy drinks look cheap because they are. Here's what you're actually trading away.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: GORGIE vs. The Standard Can
Infographic: Table
- Caffeine source. GORGIE: green tea (natural) / Typical: synthetic caffeine anhydrous
- Sugar content. GORGIE: 0g / Typical: 27g+ per can
- Aspartame. GORGIE: none / Typical: common in sugar-free versions
- Calories. GORGIE: 5 / Typical: 110–160 (regular) or artificial sweetener load
- Wellness benefits. GORGIE: biotin, L-theanine, B6, B12 / Typical: none standard
- Diet certifications. GORGIE: vegan, non-GMO, gluten-free / Typical: rarely certified
- Built for women. GORGIE: yes, women-first by design / Typical: no stated focus
- Price per can. GORGIE: comparable to premium competitors / Typical: similar or cheaper
Products Shown
- Sparkling Tropical Punch. All the flavor, none of the sugar
- GORGIE Protein Energy. Power Punch. Tart and vibrant for sustained fuel
- Best Sellers Variety Pack. See what the comparison looks like in real life
6
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INBOX MODULE
Subject Line: They were skeptical too
Preview Text: Real people, real opinions
HERO MODULE
Hero Approach: Direct
H1: They Tried It First
Subhead: Here's what they said
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Don't take our word for it. These are the people who were skeptical too.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What GORGIE Drinkers Are Saying
Infographic: Numbered List
- "I've tried every 'clean' energy drink out there and most of them taste like chemicals. GORGIE actually tastes like something I want to drink every day.". Sarah M.
- "I was skeptical about the biotin and B vitamins doing anything but my nails are genuinely stronger after about a month. Didn't expect that.". Jess T.
- "The Peach Tea flavor is dangerous. I keep ordering more cases than I planned to.". Danielle R.
- "Finally an energy drink I don't feel weird about grabbing before a work call. It doesn't look like a gas station drink.". Kayla W.
- "Switched from my usual after seeing these at Target. The 0g sugar was the reason I tried it and the taste is the reason I stayed.". Morgan L.
Note To Nick: These five reviews were written as representative stand-ins because no verified customer quotes were recoverable from the site scrape. Replace with real verified quotes from Shopify product pages, Okendo, Yotpo, or Stamped before sending. Each placeholder targets a different objection: taste quality, functional benefit claims, flavor loyalty, everyday lifestyle fit, and sugar-free switching.
Products Shown
- Sparkling Peach Tea. The fan favorite that keeps selling out
- Best Sellers Variety Pack. Start here if you haven't tried it yet
- Candy Twist. The newest flavor already building its own following
7
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INBOX MODULE
Subject Line: Midnight tonight, code gone
Preview Text: GORGIE10 expires at 11:59 PM
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code gone at midnight
Cta Button: Use Code Now
MODULE 2: TRANSITION COPY
Your 10% off code, GORGIE10, expires at midnight tonight. After that, it's gone.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Midnight
Best Sellers Variety Pack Try four flavors for $31.99, 10% off tonight only
Sparkling Watermelon Splash The one people keep reordering all summer
Sparkling Tropical Punch. 0g sugar, all the flavor, one of the originals
GORGIE Protein Energy Strawberry Pop. Energy plus protein, one order covers your week
GORGIE Glow Variety Pack Powder packs for hydration and beauty benefits on the go
Candy Twist Newest drop, already a fan favorite
8
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Hey, just wanted to reach out before your welcome offer completely expires.
No pressure. Genuinely. If GORGIE isn't the right fit right now, that's totally fine and I mean that.
But if you've been sitting on it, or if you had questions about which flavor to start with, or if you wanted to know more about what's actually in the can. I'm happy to help. Just reply to this and I'll get back to you.
A lot of people start with the Best Sellers Variety Pack because it takes the guesswork out of it. Others go straight for the Peach Tea or the Watermelon Splash and never look back.
Your 10% off code, GORGIE10, expires very soon. If you want to use it, now's the time.
And if you don't, no hard feelings. Hope you found something you love.
– Amanda
VP of Operations, GORGIE
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.